The Ballygobbard Project

The Ballygobbard Project

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The Ballygobbard Project
The Ballygobbard Project
Every single thing I've managed not to buy so far this year

Every single thing I've managed not to buy so far this year

Plus, a laying bare of what I have purchased, by Emer

Jan 27, 2025
∙ Paid
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The Ballygobbard Project
The Ballygobbard Project
Every single thing I've managed not to buy so far this year
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I am a capitalist’s dream and a mortgage provider’s nightmare. I live to spend frivolously. I make impulse purchases. I am comically easily influenced. The deranged things I bought during the pandemic haunt me from presses and drawers around my flat, from the Shakti mat to the drying bonnet.

I love buying things. Slipping an eye serum into my online cart with a little thrill. Sailing around the Lazy River of Shite in Søstrene Grene, firing inexplicable craft paraphernalia and tiny bowls and other miscellaneous Bits into my basket-with-wheels. What is life for if not being followed around by my own basket of miscellaneous Bits?

However with 2024 feeling especially financially lean and with no mortgage yet at my big age, plus a lot of guilt around my consumption habits, something had to change. It wasn’t just the Bits and the things I was throwing money at, I was a divil for fast fashion like ASOS and Cider despite having avalanches of clothes while wearing the same five things on rotation. So I’ve taken a leaf out of the good sis Sarah Breen’s book and launched myself into a no buy/low buy year.

My rules

  • No fast fashion and no new clothes (except for underwear, where necessary. But NO NEW SOCKS. I am a hound for a nice sock)

  • No impulse purchases. Instead, I add the thing I want to a Things I Want But Didn’t Buy list in my Notes** app

  • Keep a list of everything non-essential I do buy

Just a month in, my Things I Want But Didn’t Buy list is already a humbling mishmash of items. Past Emer would have already pulled the trigger on at least five of them. Here is each and every averted impulse purchase.

Boot harnesses

Starting off strong with an item I didn’t even know existed before I felt compelled to purchase. Yes, the first thing on my list is “cowboy boot harnesses from Intentionally Blank”. Word salad, essentially. I saw them on some random Instagram reel and my brain went: Your €40 plastic cowboy boots from ASOS have been crying out for harnesses!

Onto the list they went.

Who knew I could live without a boot harness? Pic: Intentionally Blank

Money saved: Probably €100 between postage and whatnot

Sticky Business

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